LITTLE CREATIVE HEROES CAMPAIGN

This was a group project to create a strategic campaign for Bradbury Art Museum, the art museum in Jonesboro, Arkansas. My group and I worked on creating a playful campaign. After research, we decided to emphasize BAM as a regional destination and keep the kids coming back for more.

I worked with the team as a Copywriter, Social Media Manager, and Marketing Coordinator.

We successfully pitched a campaign with 3 print ads, social media strategy, coloring pages, direct mail, and promotional merchandise to the client. This campaign won two Chapter Student ADDY Awards in 2023. My teammates were Crystal Pate and Woodbine Fraine.