PURINA’S CAT CHOW “FURRY NEIGHBORS” CAMPAIGN

This campaign was a project created to explore art direction and headline writing. I created a campaign designed to appeal to Millennial women ages 25-34 who own a cat. The campaign contains 3 print ads, digital ads, and social media graphics. All of the ads ensure the target market will choose Purina’s Cat Chow as a excellent and affordable brand when picking out the right food at the right price for their cats.